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Tag Archives: social media

4 lessons we can learn from Procter & Gamble’s ‘Thank you Mom’ campaigns


What makes the P&G ‘Thank You Mom’ campaigns so shareable? Emotion, emotion, emotion This morning, I saw a Procter & Gamble advert from their Sochi Winter Olympics-themed ‘Thank You Mom’ campaign. Wow! I had goosebumps and tears in my eyes.  I felt compelled to share the advert on facebook and to blog about it and write an article on LinkedIn. ... Read More »

Social Media: Am I doing it right? | Manage your digital footprint

Frederika Roberts | Guest Lecture | Social Media | University of Bradford

Managing your online brand | Your digital footprint Social Media: how can you promote and protect your online presence? I know it’s been ages since I’ve posted anything – so much for managing my own digital footprint and online brand!! I do have an excuse, however.  My website was busy getting a big overhaul so I left it alone while ... Read More »

LinkedIn | Social Media | Insights

LinkedIn: What are the UK Senior Sales Manager’s views on connecting to people you don’t know? What does the ex-CTO of Freeserve say about Social Media? These are just some of the questions I found the answers to by attending The Yorkshire Mafia‘s ‘Buy Yorkshire‘ Conference on 24th & 25th April   Social Media: The Coming of Age This was ... Read More »

The Marketing Den | Social Media Marketing

  Social Media Marketing is a fascinating and ever-evolving field   For this reason, I always welcome opportunities to expand my knowledge and experience in this area. Tonight, I’d been invited along to the opening night of The Marketing Den, a great and brand-new marketing workshop series combined with a fun networking event.   Tonight’s Marketing Den Masterclass was about ... Read More »