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Tag Archives: Shareability

4 lessons we can learn from Procter & Gamble’s ‘Thank you Mom’ campaigns

Procter_and_Gamble_Thank_you_Mom_advert_still_imageProcter_and_Gamble_Thank_you_Mom_advert_still_image

What makes the P&G ‘Thank You Mom’ campaigns so shareable? Emotion, emotion, emotion This morning, I saw a Procter & Gamble advert from their Sochi Winter Olympics-themed ‘Thank You Mom’ campaign. Wow! I had goosebumps and tears in my eyes.  I felt compelled to share the advert on facebook and to blog about it and write an article on LinkedIn. ... Read More »