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Optimise your blog in 5 simple steps

Do you want to optimise your blog?

In this brief post, I will give you 5 simple blog optimisation tips


To optimise your blog means to write blog content that will rank highly in search engines.  The main search engine is Google, though there is Bing as well, of course.

1.Write engaging content

There is no point in carrying out blog optimisation exercises to drive readers to it, only to have them leaving disappointed and never coming back because your content is uninteresting and not useful!

For more information on how to write engaging content, view my previous post on this.

Remember, whilst it’s important to use keywords effectively to drive traffic to your posts, it is crucial to make sure you write for content first, and to optimise your blog second!

2. Do some keyword research

You can do your keyword research using the Google Keyword Tool or the Bing Keyword Tool. These tools allow you to type in keywords/keyphrases and check them for popularity (how many people are searching for these terms) and competition (how many results does the search engine find for those keywords).

If you go for highly competitive terms, you’ll never get to page one, so you’ll not optimise your blog.  Equally, if you go for ones that nobody searches for, you’ll get to page one for that search term, but nobody will search for it, so it’s a pointless exercise.  So aim for the middle of the road.  Popular search terms (keywords/phrases) that have medium competitive scores.

3. Use your Keyword / Key Phrase

In order to optimise your blog, it is important to use your keywords/key phrases in:

  • Your blog title
  • Your blog H1 and H2 tags (heading tags) – headings and sub-headings
  • The body of your blog
  • First and last sentence of your blog post
  • Image ALT tags for your blog post
  • The URL for your blog post
  • Use the keyword as the anchor text in links (in this example, the keyword would be ‘anchor text’)

With all these, it’s important not to sacrifice keyword presence for the substance of your blog post and the usefulness and legibility of the information you’re conveying.  Don’t over-use the keywords!

4. Use synonyms for your keywords and words related to your keywords in your blog post

Google often looks for related words, so the google crawlers will find relevance in related and synonym keywords.  As well as helping with blog optimisation, this will also greatly improve the legibility of your posts!

5. Use tools to help you

There are lots of tools you can use to help you with your blog optimisation; which ones you use will depend, to some extent, on what blogging platform you’re using.

For WordPress, I’ve found two tools I like:

WordPress SEO by Yoast

Inbound Writer

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I update this blog regularly, so come back for more tips.

I provide one-to-one and workshop-based training in social media marketing as well as outsourced social media marketing services and consultancy.


If you want more support in how to optimise your blog or any other social media marketing tools/techniques, get in touch via hello@socialmediamarketingangel.co.uk or by calling 0844 335 1838