4 Steps to Measuring Social Media Success
This is a great article on this topic, from Socialmedia.biz. To read this article and get lots more information on Social Media Marketing tools, visit the Social Media Marketing Digest and subscribe!
The article also reminded me about a great little site I’d forgotten all about: Socialmention
Socialmention allows you to search for the instances of keywords/phrases or your brand name by how often and where they are mentioned online in blogs, tweets, facebook posts and many many more, allowing you to monitor the success of your Social Media Marketing activities and, crucially, know about it if someone is posting negative comments about your brand!
Measuring the success of your Social Media Marketing efforts is crucial to ensuring your continued activities are targeted and effective. Don’t fall into the trap of doing lots of things – often badly – all over the place. Think about what you want to achieve and how you can best achieve it, then measure & analyse results and adapt, if necessary.