Afraid you’ll post or tweet the wrong thing and land your business in hot water?

Are you scared of what social media might do to your business?

If that is the case, rest assured, you are not alone.

I’ve just read this very interesting article that highlights so many reasons why I do what I do: help and support businesses with their social media strategy and activities through outsourced work and training.

Click HERE to read the article.

The article highlights 3 main issues:

That a number of people post content on social media without thinking; This may be something they post in the spur of the moment when they’re angry or upset.  They don’t think about whether it’s appropriate to post it at all and whether the platform and account they’re posting from is the right one (i.e. should it be posted on a business account or a personal one?).

That there is a real risk to businesses from their employees posting inappropriate content on social media, be it when they’re posting in a business capacity or on their personal accounts.

Businesses need to take these factors into account and have the right policies in place and provide the right training to employees to ensure they know what is acceptable, what isn’t, and what is expected.

All of these factors result in one thing: Fear! Many people are scared of social media.

I hear this all the time at networking events and workshops & presentations I run.  People tell me they’re scared of getting it wrong.  Once it’s out there, you can’t take it back.  What if they post the wrong thing?  What if they damage their company’s reputation?

The article does stress, however, something I would also agree with: Social media are here to stay.  You can’t hide forever.  If you want your business to compete and you want to be seen and heard, you need to take the plunge.

So, what can you do to mitigate the risks?

Get training and support, take it one step at a time, and monitor what you’re doing carefully.  If you have the appropriate training and support and, as a business with employees, the right policies and staff training in place, there is no need to be scared of social media.  In fact, social media can help your business reach new heights; it will give you access to more customers, will allow your existing customers to do a lot of your promotion for you, and will spread the word far wider than you can do through traditional sales & marketing alone.

Want more information? Want to stop being scared of social media?

Contact me to discuss how I can help you, or register your interest for a brand new workshop I’ll be running with an HR colleague soon to address the issues raised above.