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#facebook | Facebook News | Facebook Hashtags

#facebook | facebook hashtags | facebook news

#facebook hashtags

What are they?

This is the description provided by Facebook:

Hashtags turn topics and phrases into clickable links in posts on your personal timeline or your Page, and help people find posts about topics they’re interested in. To make a hashtag, write # (the number sign) along with a topic or phrase written as one word and add it to your post (ex: I walked up so many hills today! #SanFrancisco).
When people click a hashtag, they’ll see a feed of posts that have been shared with them that are also using it.

Facebook also provide an explanation of who can see your posts if you use #facebook hashtags:

The people you’ve shared your post with can also see it in that hashtag‘s feed. For example, if you share a post with a hashtag with Friends, they can see your post in that hashtag’s feed. If you share a public post, like those shared by Pages, anyone who clicks that hashtag can see your post in that feed.

Are #facebook hashtags are good idea?

Opinion seems divided.  We’ve seen that hashtags on Instagram have been widely over-used and abused with #entire #posts #consisting #of #a #continuous #stream #of #hashtags.

On Twitter, hashtags have also suffered some of the same abuse, yet they have also proved incredibly useful:

They have been widely used by event organisers to allow attendees to communicate about the event and thus maximise networking opportunities
They make it possible to join in with conversations about particular topics and allow your posts to become visible to others searching for content regarding a particular topic
They have led to an increasing number of online networking hours, allowing those who sometimes struggle to get to face-to-face networking events to still network with local businesses via this online platform.

 

#facebook hashtags | How to use them effectively

#facebook hashtags denote a topic or subject, in the same way they do on twitter when used effectively.

For example, I am a member of the networking organisation 4N and after attending a particularly great meeting this week, posted an update about this on my facebook profile, using the #4N hashtag.  I then wanted to see if others had posted anything about the same networking organisation, so I clicked on my hashtag and saw a stream of posts about the same topic.  I was then able to continue my networking online by taking part in conversations with fellow members of 4N.

Don’t overuse and abuse #facebook hashtags

They are already open to a lot of criticism and skepticism, so if you start using them all over the place and for every 2nd word, not only this will de-value their usefulness, but it will also put off your followers (or friends on your personal profile) and leave you open to negative comments and losing followers.  As your aim in social media marketing is engagement and interaction leading to people spreading positive information about you, overusing hashtags would be very counter-productive!

Do click on #facebook hashtags (in posts) about topics you’re interested in…and do use them to search for topics/conversations by typing hashtag words into the facebook search box

You will find relevant content that you can share, conversations you can take part in and it will all help increase your social media presence and authority and help you achieve your overall marketing objectives for your business.

Do you want to know more about #facebook hashtags or need any other Social Media Marketing Training or Support?

CONTACT ME for an informal chat to find out more about how I can help you with your social media marketing strategy and activities.

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